Eugene Cheong is amongst a handful of creative pioneers who, in the late 1980, set in motion what is known in the industry as the ‘Asian Creative Revolution’, which began in the iconic Ogilvy Singapore agency, before spreading north to Hong Kong, Thailand and India.

His 30-year career includes stints in Ogilvy Singapore, Ogilvy London, Batey Singapore and, in 1995, Euro RSCG Singapore where he was its rookie executive creative director.

Returning to Ogilvy in 1998, he was elected to the Ogilvy Worldwide Board and Worldwide Creative Council in 2009. In the same year, he was appointed chief creative officer of Ogilvy’s Asia Pacific network.

In 2013, he took on the additional responsibility of running the Singapore creative department, restoring the fractured agency to its award and new business winning ways.

Under Eugene’s leadership, Ogilvy Asia Pacific was crowned ‘Creative Network of the Year’ in 2009, 2010, 2011, 2012, 2013, 2014 and 2016 by Campaign Brief Asia. In 2018, Ogilvy Asia Pacific snagged the prestigious Cannes Lion Regional Network of the Year.

Eugene is recognized by the D&AD Copy Book as one of the world’s 50 best copywriters. In 2016, he was the most awarded creative at The One Show and in 2018, he was elected to the International Board of The One Club.